INFORMATION, EDUCATION, AND OUTREACH PROGRAMSWE LOVE TO "PLAY IT FORWARD," ENABLING GOOD DEEDS TO MULTIPLY. ONLINE, IN PRINT AND IN MEETINGS, THE JEWISH COUNCIL FOR THE AGING HELPED OLDER ADULTS AND FAMILY CAREGIVERS FIND ESSENTIAL SENIOR SERVICES, INCLUDING HOUSING, HOME CARE, RECREATION AND MORE.UNQUESTIONABLY, THE JCA WEBSITE AT ACCESSJCA.ORG WAS THE NUMBERS CHAMP. THIS YEAR, IT ATTRACTED 2.1 MILLION HITS FROM AN INTERNATIONAL AUDIENCE. AMONG ITS MOST POPULAR PAGES WERE LAND A JOB AND JOB OPENINGS (WHICH TOGETHER GARNERED 57,944 HITS), FIND A HELPING HAND (29,432), ABOUT US (26,958) AND GENERAL INFORMATION ABOUT PROGRAMS (26,251). OUR AGING Q&A PAGE, WHICH CONTAINS RESOURCES FOR AGING WELL, HAD 18,326 HITS, AND OUR LINKS TO OTHER ORGANIZATIONS PAGE HAD 16,596. SOCIAL MEDIA PLAYED A LARGER-THAN-EVER ROLE IN JCA'S WORLD. BY JUNE 30, 2014, 442 PEOPLE HAD LIKED THE JCA FACEBOOK PAGE (FB.COM/ACCESSJCA). HUNDREDS SOMETIMES THOUSANDS OF PEOPLE VISITED THE PAGE WEEKLY TO SEE PHOTOS, VIDEOS, ARTICLES AND NEWS ITEMS.EIGHT HUNDRED AND EIGHTY-SIX STUDENTS AGE 50+ TURNED TO US TO LEARN MORE ABOUT ONLINE RESOURCES, WORD PROCESSING AND OTHER TECHNOLOGY TOPICS. THEY REGISTERED FOR 176 COURSES AT OUR SENIORTECH COMPUTER TRAINING CENTERS, NOW IN FIVE LOCATIONS THROUGHOUT THE AREA LANDMARK MALL (ALEXANDRIA), ASBURY METHODIST VILLAGE (GAITHERSBURG), THE JCA ANN L. BRONFMAN CENTER (ROCKVILLE) AND NEW THIS YEAR -- WITHIN THE MICROSOFT STORES OF PENTAGON CITY (ARLINGTON) AND TYSON'S CORNER (MCLEAN). DEDICATED VOLUNTEERS PRESENTED 1,235 CLASSROOM HOURS OF INSTRUCTION AND CONTRIBUTED 6,098 HOURS OF SERVICE.IN COLLABORATION WITH WASHINGTON JEWISH WEEK, WE PUBLISHED QUARTERLY SENIOR RESOURCES GUIDES ON TOPICS THAT RANGED FROM HEALTH TO FINANCES, DISTRIBUTING PRINTED COPIES AT EXPOS AND IN THE NEWSPAPER WHILE MAKING DOWNLOADABLE EXCERPTS AND FULL EDITIONS AVAILABLE FREE VIA OUR WEBSITE. OUR ACCESSJCA PRINT NEWSLETTER, WHICH WE DISTRIBUTED QUARTERLY TO NEARLY 7,000 HOUSEHOLDS, AND OUR JCA TODAY ONLINE NEWSLETTER, WHICH WE EMAILED TO THOUSANDS MORE, ENABLED US TO COMMUNICATE WITH SUPPORTERS, POTENTIAL SUPPORTERS AND THOSE IN NEED. YET MANY PEOPLE NEED HIGHLY PERSONALIZED INFORMATION FROM TRAINED, CARING PROFESSIONALS. THE ROSE BENTE LEE SENIOR HELPLINE AND STEVEN M. REICH HOMECARE RESOURCE CENTER REMAINED CORE JCA SERVICES, HELPING CALLERS FIND HOUSING AND CHORE SERVICES, PUBLIC BENEFITS, EMPLOYMENT ASSISTANCE AND MORE. VOLUNTEERS PROVIDED 1,789 HOURS OF ASSISTANCE, RESEARCHING SPECIAL REQUESTS, COMPILING SPECIALIZED INFORMATION AND OFFERING A FRIENDLY VOICE TO THOSE WHO DESPERATELY NEEDED TO HEAR ONE.OUR 21ST ANNUAL SYLVIA BLAJWAS PRODUCTIVE AGING AWARD DINNER PROCLAIMED THAT ABILITY IS AGELESS WHILE RAISING ESSENTIAL FUNDS TO SUPPORT JCA PROGRAMS YEAR ROUND. AT THE EVENT, WE PRESENTED THE 2014 PRODUCTIVE AGING AWARD TO SALLY QUINN (AUTHOR, BLOGGER AND JOURNALIST FOR THE WASHINGTON POST), AND WE PRESENTED THE 2014 HUMANITARIAN AWARD TO THE HONORABLE SIDNEY KRAMER (BUSINESSMAN, PHILANTHROPIST AND RETIRED LAWMAKER). A CAPACITY CROWD ATTENDED THE GALA AT WASHINGTON HEBREW CONGREGATION.

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